AI Adoption Survey 2026: What 26 CRO Actually Use (Plus 30% Off RevOps Essentials Course)
We surveyed 26 CROs about AI in sales. The results show where AI works, what blocks adoption, and which use cases deliver returns worth the investment.
The Data
Organizations moved past experimentation. Average AI maturity sits at 3.04 on a 5-point scale. The bell curve centers at levels 3-4, meaning most companies now run AI in production, not pilots.
Revenue gains dominate as the primary benefit. 46% of CROs cite this as their top outcome from AI investments. Decision-making and efficiency tie at 19%, while customer experience trails at 15%.
The barriers are clear. Data quality and budget constraints tie for first place at 27% each. Change management and skill gaps follow close behind at 23%. Technology isn’t blocking progress—data infrastructure, money, and humans are.
Investment increases across the board. 50% of organizations plan to grow AI budgets by 11-25%. The 8% jumping 30-40% likely represent high-maturity organizations doubling down on proven wins. No one cuts budgets.
What Actually Works
Three use cases deliver measurable ROI:
Call transcription reached table-stakes status. Gong dominates this category. Sales teams save 30-60 minutes per rep per day through automated documentation and MEDDIC extraction.
Data enrichment improves outreach effectiveness by 15-25%. Tools like n8n and Clay combined with data providers like Apollo and ZoomInfo validate contact information and automate account research. What used to take reps 15-30 minutes per account now completes in seconds.
AI forecasting beats human forecasting on close dates. Most companies eventually trust AI predictions more than rep estimates. AI identifies patterns in deal progression that humans miss. Forecast accuracy improves from 70-75% to 85-90%.
The full report includes CRO advice, implementation roadmaps, and specific tool recommendations across sales, marketing, customer success, and RevOps functions.
Download the complete report: https://revenuewizards.com/reports/cro-ai-adoption
Start 2026 With Better RevOps Skills
AI transforms workflows faster than teams can adapt. Organizations need people who understand both the fundamentals and the new tools.
Over the last few years, RevOps Essentials Course has trained over 150 participants from companies like Adobe, Spotify, OpenAI, and n8n. And the course includes contributions from 15+ experts at Cognism, ClickUp, and Piano.
What you get:
Lifetime access, including future expert-led updates
12+ hours of training that applies to your daily work
15+ ready-to-use templates to adopt now
Master GTM automation with AI and take back 10h per week
Earn an industry-recognized certificate
New Year’s Bundle: RevOps Pendulum Book + RevOps Essentials Course at 30% Off
I wrote The RevOps Pendulum to close a knowledge gap in the RevOps space. The book combines my client work, conversations with hundreds of RevOps experts, and frameworks that actually work in production. The goal was to create the gold standard for RevOps books.
RevOps Essentials takes those concepts and makes them operational. The course gives you templates, workflows, and step-by-step implementations you can use immediately.
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The discount applies to the full course at https://revenuewizards.com/revops-course
Start the year equipped to build revenue engines that work.