Cancellation for convenience for every EU Customer starting 12 September 2025
The new EU data act makes this change effective. Beyond that some good news about RevOps :)
From 12 September 2025 the EU Data Act has flipped the script for SaaS contracts in the European Union. Customers can now cancel almost any cloud subscription at any time, for any reason. Salesforce, Miro, ServiceNow. Just wild.
The global law firm DLA Piper writes:
The law sets a maximum two-month notice period, even for multi-year deals. No more being stuck in a 24-month contract just because the business changed direction.
The rules apply to both new and existing subscriptions. Providers must support easy data exports and smooth switching. Early termination penalties need to be clear and reasonable. However, from 12 January 2027 cancellations fees are not allowed.
The protected customers are businesses and private individuals based in the European Union. Yes, if you are a non-EU company (e.g. US) then this also impacts your EU customers.
The winners: Customers
Remember the ongoing Salesloft / Drift leak? Well you can now just cancel the subscription with out objecting it :)
B2B customers have not much more rights. I predict a lot of churn! Vendor lock-in is something of the past
The losers: SaaS companies that offer annual contracts
If you offer an annual contract then this will impact you negatively. Your annual contracts are pretty much useless.
Multi-year contract with discounts? Better don’t offer those. They are pretty much pointless to provide. Why give a discount if they can churn anyways?
Solutions and recommendations:
Coordinate with your legal team or a commercial lawyer (I am not an expert)
Make sure that all contracts are pre-paid. State explicitly in the contract that pre-paid amounts are not refundable under cancellation for convenience. (This should be legally valid)
Offer multi-year contracts only if pre-paying the whole duration (24 or 36 months). In addition, state that cancellation for convenience is possible according to the new law but no refund is possible. (That should be compliant)
If your contract has no clear language about the above topic then the customer has an advantage position and you may be required even to pay back the pre-paid amount.
Again, I spent 3 hours researching this topic. That is not a lot and I am not a legal expert. Please consult your legal team and don’t take my word on this. But take it seriously, because if it applies to your business then this is quite frustrating.
Further reading:
RevOps is mainstream
Revenue Operations is no longer a niche term. The latest Google Trends data shows that for the first time, “Revenue Operations” has outpaced searches for both “Sales Operations” and “Marketing Operations.” Over the past 30 days it has consistently stayed on top.
At first glance, this might just look like a quirk in search behavior. But put it next to the actual size of each discipline, and the picture becomes more interesting.
On LinkedIn Sales Navigator, the number of professionals by title looks like this:
Sales Operations: 130,000
Marketing Operations: 45,000
Revenue Operations: 20,000
RevOps is still 2.2× smaller than Marketing Ops and 6.5× smaller than Sales Ops. Yet it is the one people search for most.
Sales Operations
Since 2023, Sales Ops has stagnated. Roughly 130,000 people still carry that title, with only 0–1% growth year over year. In the US there are around 1,100 open jobs.
It’s a well-established function. Even in companies with RevOps teams, Sales Ops hasn’t disappeared. Many Sales Ops professionals simply transition into RevOps. That was also my own journey.
Marketing Operations
Marketing Ops is still growing. In 2023, there were 41,000 people in the field; today that number is around 45,000. That’s about 10% growth, with 448 open jobs in the US.
The rise makes sense. Markets have only become more competitive, pushing companies to invest further in marketing execution and the operational muscle behind it.
Revenue Operations
Now to the headline story. In 2023, RevOps counted 17,000 professionals. Today it is closer to 20,000. A growth rate of roughly 18%. The US alone lists 494 open jobs.
RevOps is booming. This is exactly what I’ve seen in conversations across the industry. In Europe especially, the function has matured and gained recognition.
The old “system admin” stigma has faded. At companies with $20m+ in revenue, RevOps is rarely seen as just CRM admin work. Often the CRM admin sits with IT, while RevOps leads are found at the company steering table. Working with cross-functional stakeholders, driving AI discussions, and focusing on how to scale the business.
Revenue Operations Career boost
Over the past months we optimized our RevOps Essentials on-demand course. It is the perfect gateway to progress your RevOps career!
The VP Gap in RevOps: US vs EMEA
Only 4.4% of RevOps professionals in EMEA hold a VP title. In the US, the figure is 13.6%. The gap is stark, and it says a lot about the maturity of RevOps on both sides of the Atlantic.
Globally, the picture looks like this:
8.5% VPs
17.5% Directors
55% senior ICs
17.5% entry-level
The US is clearly further along. With 13.6% VPs and 22.7% Directors, RevOps is positioned as a leadership function. Only 9.1% of roles are entry-level, which reinforces that it’s seen as a strategic discipline.
EMEA tells a different story. Just 4.4% of professionals are VPs and 15.9% Directors. A striking 22.2% are entry-level—the highest share of any region. RevOps in EMEA is still execution-heavy, more about building and doing than leading and steering.
I’ve spoken with several companies recently who are trying to hire a VP of RevOps in Europe. They’re struggling. The senior talent pool is too thin, and there’s no quick fix. Either Europe waits for its talent base to mature, or companies will need to look to the US to fill senior roles.
The contrast is clear: the US is leadership-heavy, while EMEA is entry-heavy.
But the momentum is shifting. In 2023 there were around 3,000 RevOps professionals in EMEA. By 2025, that number has grown to 4,500. It’s the fastest-growing RevOps market worldwide. The VP gap will close.
For now, we’re watching the discipline grow up in real time. Join the journey.
Till next week!