The RevOps Pendulum Birthday offer & two free ebooks
Almost a year ago, I published The RevOps Pendulum. 4 drafts, 500 hours, 20 months, 15+ collaborators. Today, people are still reading it, and that means more to me than I expected.
Thank you to all reading!
And if you have not read it, then there is something to celebrate. I’m running a birthday discount this week.
Why no second edition?
I get this question a lot. The short answer: the foundations haven’t moved.
The book covers RevOps strategically. Strategy doesn’t change so quicklyWhat I wrote about aligning revenue functions, building sustainable growth engines, and measuring what matters holds.
AI gets a lot of airtime right now. The book covers its GTM impact, because AI was already reshaping go-to-market while I was writing. I was careful to write at the foundational level, the layer that doesn’t get disrupted every six months. The book’s predictions about AI’s impact on GTM have held up.
Tactical AI use cases? Those I deliberately left out. They’ll look different in 18 months. Foundations won’t.
AI is powerful. But it doesn’t change what makes a business run well. The principles behind RevOps, alignment, accountability, and sustainable growth, those predate AI and will outlast whatever comes next.
So: no second edition (yet). The pendulum is still swinging in the same direction.
App of the Month: Libro.fm
I read a lot. Audiobooks are a big part of that. And most audiobook platforms are quietly terrible.
For example, Audible charges a premium, locks you into credits that expire after 12 months, and pays authors a fraction of what they deserve — while gutting local bookstores in the process.
Libro.fm does the opposite.
When you sign up, you pick a local bookstore. Mine is Boekhandel Riemer in Groningen, the Netherlands. Every purchase I make sends a cut their way. Bookstore owners on Reddit confirm it actually works for them.
Your credits don’t expire. Additional purchases come with a 30% discount. You own the books outright — no DRM, no device restrictions.
Use this link with code SWITCH and get 2 free audiobooks.
(There is no promo involved here; I am just convinced of this tool)
The GTM lesson here?
Libro.fm mapped every frustration Audible created: expiring credits, author exploitation, bookstore cannibalization — and built the opposite.
That’s the move: find your competitor’s structural weaknesses, not their surface-level flaws. Then build something that makes those weaknesses permanent liabilities for them.
With the right positioning, a competitor’s size becomes their anchor.
Happy reading and listening!